Conceptualised by Narrative by CPR Global, the campaign includes a digital film, a print appeal, a dedicated website and planned community-level activations ...

The campaign film, conceptualised by Famous Innovations and directed by Ria Singh, celebrates the personal moments of ...

Paul will lead WPP Media’s Tamil Nadu business, focusing on client relationships, business growth and strategic direction ...

As audiences fragment across languages, platforms and markets, brands are finding that regional celebrities can bring ...

Hyderabad-born Sid’s Farm is scaling its tested-dairy proposition across 60+ cities. Chief Growth Officer Tamal Chatterjee ...

From Fragmentation to One View’ finds that 82% of advertisers aspire to full-funnel execution, but only 18% report being very ...

India’s festive campaign features Sidharth Malhotra and Kiara Advani capturing the people, places and spontaneous moments of ...

Canva, Adobe, Figma and AI tools have put creative production in brands’ hands. As more work moves in-house, agencies must ...

Paul will oversee creative vision across BBDO India, Ulka and Mudra following Jitender Dabas’ appointment as group CEO ...

Available on the Airtel App, the personalised report details scam alerts, unsafe links blocked and OTP fraud warnings sent to ...

Myntra’s four-part micro-drama, ‘Folks in the Building’, brings familiar internet personalities together as fictional ...

The partnership will bring Reno Series experiences to Lollapalooza India 2027 through interactive activations, connecting OPPO’s creative technology with Gen Z’s interest in music & live experiences ...