OpenAI is adding visual display ads to ChatGPT, placing them alongside the images users ask the chatbot to generate. The ...
illuma, the AI company specialising in contextual decision intelligence, has appointed Michel Guillon as head of solutions architecture as it continues to deploy its AI technology across the world’s ...
Drop a cockroach in a barrel of wine, and the whole thing is ruined. Sterilise the cockroach first and most people still won't drink it. And yet, pour fine wine onto a cockroach, and it does nothing ...
IAB Europe has announced today (7th October, 2026), that Moloco has become the first Ad Tech company to successfully achieve ...
The Black Friday Resonance Report from Parallel examines how well ads fit the content people are watching. Parallel uses human-calibrated Digital Twins to score this fit - which it calls ‘resonance’ - ...
Broadsign, Cotswold Outdoor Group, and IUF designed the network with long-term growth in mind. It presently includes 149 till ...
Wizz App, the social discovery app for young people, today (7th October, 2026) released findings from its Back-to-School Survey of 12,402 U.S. college students aged 18 to 24. The research examines how ...
In today's Digest, we discuss Walmart Connect bringing its shopper data to linear TV with Warner Bros. Discovery, Ofcom ...
In today’s Digest, we discuss Apple moving to block hundreds of programmatic data firms, Skydance uniting Paramount and ...
On brand awareness, 3D motion delivered a 67% uplift compared with static creative, while full motion and limited motion each ...
Done right, using AI can allow us to finally have the room to focus on the stuff we are tempted to push back. If a grad's ...
Developed for a luxury watch brand, the display campaign used PubMatic’s AgenticOS platform to reach high-net-worth audiences ...
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