There, with the silk shroud pulled back, stood the most important new Jaguar since the 1935 SS Jaguar 2.5-litre Saloon. I was ...

Jaguar reveals the radical Type 01 electric GT. 1,030bhp performance, £130k price tag, and first-look photos from the Knightsbridge launch.

In the world of rebrands, changing your name is the easy part. Actually reflecting where you’re going is where it gets tricky. Exell Film’s brand name was clear enough in its intent but didn’t ...

Harbour’s range of beers has long carried a tidy, restrained aesthetic, but for a Cornish seaside brand, it rarely shouted ...

I’m not entirely sure what my Mum in Spain would think if I were to turn up and ask here what she thought of olive oil in a ...

Anyone who looks at the old identibase brand will see the problem that Perfect Storm had to deal with – it was professional, ...

Publishing design has long felt like a closed shop to outsiders. Portfolio expectations can seem cryptic. Crucial industry ...

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