OAAA COO Patrick Dolan explains how the organization is changing to guide the out-of-home channel through programmatic’s ...
When AI agents can churn out the strategy deck in seconds, agencies need a better pitch than “we do everything.” ...
An AI agent can stay inside its budget and still spend too much. And the evidence of campaign performance can still arrive ...
Custom buying agents pair identity data from NBCU and FreeWheel with audience intelligence from Dentsu and Newton to ...
Can you trust an AI-built marketing mix model? M Squared's Madan Bharadwaj on why AI makes expert judgment matter more, not less.
PubX has acquired media-quality startup Compliant and raised a $5 million Series A as it expands its agentic ad-buying ...
Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers.
Google and the DOJ filed the next round of paperwork that will determine what Google's punishment will be in the ad tech ...
Advertisers can now use Vistar to activate both off-the-shelf and custom audiences built on T-Mobile’s first-party location ...
Mitra9's marketing strategy revolves around education and transparency to ensure that its consumers understand the effects of ...
The assumption that an impression is a reasonable proxy for consumption is eroding, and when buyers stop believing it, ...
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