Google’s new Ads DevCast gives developers technical insights into Google Ads and AI-driven “agentic” changes reshaping ad APIs ...

A new Google Merchant Center update changes how e-commerce sites must handle out-of-stock products, with direct implications for product approvals and ad performance. What’s happening. Google now ...

Google’s UCP update shifts shopping to AI-agents, where product data — not just ads — will determine visibility and sales.

After testing 200,000 items in ChatGPT, Walmart found sharply lower conversions and will use its own integrated shopping ...

Microsoft is simplifying bidding by consolidating performance targets into streamlined automated strategies while keeping key ...

Yahoo CEO Jim Lanzone warns that answer engines are starving publishers of clicks, and says creators deserve traffic from AI ...

Publishers face new risk as Google tests AI-written titles in Search, rewriting tone and intent to better match queries and boost engagement.

The annotation, recruitment, grounding, display, and won gates determine which content AI engines trust and recommend. Here’s ...

The latest update gives advertisers more creative flexibility, budget control, and tools to better guide AI-driven campaigns ...

Google is removing legacy ad format policies in Google Ads, reflecting the shift toward newer, automated campaign types.

Fewer searches lead to clicks, and discovery now happens across AI, social, and search. These investments help ecommerce ...

Overlapping attribution can inflate channel performance. Learn how tightening the window reduced overlap and increased ROAS ...