Audience consumption was relatively flat (+2%), but monetization jumped 26%, indicating advertisers are placing greater value ...

The agency is using experiential, humour and social amplification to transform a familiar consumer frustration into a ...

The research identifies which categories and parts of the purchase journey are likely to feel the impact first.

Narcity's CEO discusses why performance marketing is accelerating brand erosion and whether human-made content will become ...

The Trade Desk has added Netflix to its Sellers and Publishers 500+ marketplace, its curated marketplace of publisher ...

The purchase extends Pattison's presence in the Greater Moncton area of New Brunswick, doubling its digital inventory in the ...

The mandate includes product management, retail media strategy, campaign measurement and creative development on the platform ...

The Insights Suite uses respondent-level research to help advertisers analyze audience behaviour, media combinations and ...

Kraft Heinz has signed a long-term strategic alliance with Disney that will bring its brands into the entertainment giant's ...

Matthew Dicker has taken on an expanded role as senior manager, commercial sponsorship and brand at OLG, adding brand ...