The agency is using experiential, humour and social amplification to transform a familiar consumer frustration into a ...

Audience consumption was relatively flat (+2%), but monetization jumped 26%, indicating advertisers are placing greater value ...

The research identifies which categories and parts of the purchase journey are likely to feel the impact first.

Narcity's CEO discusses why performance marketing is accelerating brand erosion and whether human-made content will become ...

Alphabet reports double-digit growth, with its ad business, Google Search, YouTube and AI investments contributing to revenue gains.

Coors Light is expanding its marketing strategy into golf, launching what it says is its first dedicated golf platform in Canada through an integrated campaign that combines creator partnerships, paid ...

Matthew Dicker has taken on an expanded role as senior manager, commercial sponsorship and brand at OLG, adding brand ...

Bell Media's coverage of the tournament reached 30.5 million unique viewers, with the final becoming the most-watched World ...

Retailer data and closed-loop measurement offer advertisers an advantage, but buying and reporting remain fragmented.

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has launched the first component of a new suite of tools designed to help agencies and advertisers better understand OOH's role within ...

The Trade Desk has added Netflix to its Sellers and Publishers 500+ marketplace, its curated marketplace of publisher ...

Kraft Heinz has signed a long-term strategic alliance with Disney that will bring its brands into the entertainment giant's ...