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As AI fuels misinformation and skepticism, marketers are rethinking trust, brand safety and the renewed value of credible ...

The tool aggregates VAM data to give a view of Canadian broadcast and streaming viewing.

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Canadian viewers tuned into the Paralympics over 10 days across the public broadcaster's English and French networks.

Ellen Griffi will lead global strategy and capabilities as OMD standardizes operations across markets.

The automaker sustains radio momentum, leveraging its annual sales campaign to engage audiences across multiple markets.

According to Reuters, the tech giant is aiming to offset escalating AI costs.

Quebec media and politicians have criticized the pubcaster for bringing the ICI RDI news channel to the U.S.-owned streamer.

The proposed legislation could lead to retaliatory tariffs against Canada.

The partnership will support campaign execution and audience activation across channels while reducing reliance on fragmented ...

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