Amazon is seeking to dismiss a class-action lawsuit filed by Prime Video users disgruntled over its addition of ads by default. In the Oct. 4 filing, the ecommerce giant pointed to its terms and conditions,

The tech giant cites its terms of service, which state that it "may choose in its sole discretion to add or remove Prime membership benefits."

Amazon is also adding shoppable ads to Prime Video in 2025, FT confirmed. The new ad format, which includes carousel ads, pause ads, and brand trivia ads—is being sold to advertisers as a new way to attract TV and movie viewing audiences that have become more elusive in the streaming age.

The company says its user agreement explicitly states it can add or remove benefits from Prime membership at will. The introduction of ads to Amazon’s streaming service Prime Video followed a very different pattern than most other streaming services.