Sports Direct has announced it will scrap its loyalty scheme (Sports Direct Membership) on January 31, affecting more than ...

In 2019, the company was acquired by the Frasers Group.

Sports Direct has announced it will scrap its loyalty scheme (Sports Direct Membership) on January 31, affecting more than seven million customers.

The sports retailer offers monthly prize draws, exclusive offers and partner benefits through its membership scheme, which ...

The huge change will take place in two weeks, but the retailer claims customers will benefit from an even better deal.

The scheme has only been available for little under a year.

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