The moves are seen as a way to introduce Tecovas to a new consumer.

Dave Stratton, former marketing lead at Sky Sports, is joining live sports platform Dazn as executive vice-president of ...

California represents the largest potential sports betting market in the United States. With nearly 40 million residents and ...

In a bold move to modernize advertising in live sports, Paramount+ has announced the introduction of guaranteed programmatic placement for select ad units during major sporting events. This innovative ...

Superfly, the experiential marketing and live event firm known for its part in creating and running major festivals including ...

Alberta is opening its doors to online gambling companies, but those operators will have to abide by certain advertising ...

A lawyer, he helped some of the biggest athletes earn more—and sometimes urged them to spend less.

Kayo Sports' Ashes audiences scored at a quicker click than Bazball, but were advertisers entertained by shorter tests?

HUNTINGTON BEACH, CA / ACCESS Newswire / January 16, 2026 / Dunlop Sports Americas (DSA) is excited to announce the hiring of ...

Google announced new biddable capabilities for programmatic advertising inventory access to NBCUniversal's Olympic Winter Games through its Display & Video 360 platform.

NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game ...

NEW YORK, NY AND LAS VEGAS, NV / ACCESS Newswire / January 7, 2026 / Stagwell (NASDAQ:STGW), the challenger network ...