The Kansas City Chiefs star is investing in the bed company, and will front national marketing campaigns for the brand.

Coral has ended its sponsorship at the Cheltenham Festival, citing betting tax rises as the reason for bringing its backing to an end.

BOOKMAKERS Coral have announced they are pulling all Cheltenham Festival sponsorship with immediate effect. Coral continue to ...

"We're now being considered one of the largest winter ecosystems for athlete training and development and hosting of world ...

What do PWHL players think about the issues facing their sport, including salaries, officiating and the international schedule?

British racing authorities undertook two major marketing efforts last year to grow the sport. Both point to ways that their ...

When brand is treated as a long-term asset and led with conviction, belief becomes a competitive advantage, and results ...

The intersection of revenue-sharing with NIL and a motivated donor base has set up a financial support structure. Here's how ...

Women's sport and women's health enter 2026 not as emergent verticals but as structural components of a global economy under ...

The 2025 MLS Cup, presented by Audi, was supported by The All For The Cup campaign. This campaign included a brand spot ...

In 2025, the athlete making the most money from sponsorships and endorsements is a baseball player: the Dodgers’ Shohei ...

The Australian Open’s aggressive push to market the Opening Week helped fuel a massive financial growth. The Australian Open has hit new highs in both attendance and revenue – and it’s not just the ...