The Super Bowl is the biggest day of the year for professional sports (at least when it comes to viewership). It's also the biggest day of any given year for advertising. Companies spend millions upon ...

USA TODAY Ad Meter is back for 2026, letting fans vote on the year’s best Super Bowl commercials. Budweiser won back the crown last year with the famed Clydesdales, edging a heartstring-tugging Lay’s ...

Super Bowl Sunday is almost here, which means some of the best commercials of the year will soon grace our television screens. Pepsi took direct aim at its biggest competitor with its 2026 Super Bowl ...

From the emotionally manipulative to the occasionally clever, the champions of USA TODAY's Ad Meter competition have pulled almost every lever available. This year figures to be no exception. A look ...

While other Super Bowl sponsors like Instacart, Pringles and Bud Light will trot out famous faces like Ben Stiller, Sabrina Carpetner and Post Malone, Tecovas will do nothing of the sort. Instead, the ...

From George Clooney to Ben Affleck, and from the Clydesdales to a defecting polar bear, we've got the best of Super Bowl Sunday ads. Like in previous years, we got pre-releases of some of the best ...

With Super Bowl LX upon us, those who tune into the big game this weekend are going to see a long list of new and often star-studded commercials from the world's biggest brands. After all, there's a ...

These tear-jerking Super Bowl commercials turned seconds of screen time into national experiences that made millions of viewers reach for tissues between plays. Super Bowl Sunday is all about ...

Super Bowl 60 airs Sunday night on NBC. Here is your minute-by-minute guide to the big game. The Seattle Seahawks and the New England Patriots will face off in Super Bowl 60 at Levi’s Stadium in Santa ...

The cost of a Super Bowl commercial has officially entered jaw-dropping territory. For Super Bowl LX, some 30-second ad slots have reportedly sold for as much as $10 million. That figure marks a new ...

The 2026 Super Bowl has found itself a winner in the Seattle Seahawks, who defeated the New England Patriots 29-13 on Sunday. Regardless of the outcome, most of the Big Game’s biggest ads had been out ...