Traditionally, digital out-of-home (OOH) inventory is grouped by venue type. But programmatic buyers want to know exactly what they’re bidding on – which is why generic categories like “retail” or ...

The technology powering guaranteed out-of-home (OOH) buys on programmatic platforms is poised to evolve rapidly this year, combining the benefits of direct, guaranteed OOH purchases with the ...

Tanishq has rolled out a large-format out-of-home (OOH) campaign across Delhi NCR, Mumbai, Jaipur, Ludhiana and Ahmedabad to promote its Radiance in Rhythm natural diamond collection. Executed by ...

Where online advertising has grown nearly threefold in the last ten years and the traditional media (TV, Radio, Press) have shrunk by more than half, OOH has held its 5% share of the total ad market ...

As India’s media ecosystem moves toward 2026, out-of-home advertising is undergoing a quiet but decisive reset. Once viewed largely as a high-impact visibility medium, OOH is now being judged on ...

Ooh Media has revealed its official brand advertising lineup for next year’s Australian Open (AO) tournament. Qantas Frequent Flyer, Airtasker, NRMA Insurance, Philips, Jacob’s Creek and Adobe are all ...

As the out-of-home (OOH) sector continues on a trajectory of growth, what will next year bring? We asked the ad tech industry what they predict for the OOH space in 2026. Just last week, the UK’s ...

Research shows that out-of-home (OOH) amplifies the impact of ad campaigns, particularly when integrated with digital channels. While OOH may not be the obvious complement to digital, campaign ...

Outdoor advertising company oOh!media has launched its Melbourne Metro Tunnel assets, giving brands an exclusive first-to-market opportunity to connect with Melburnians in five architecturally and ...

Ooh Media has posted strong revenue growth in its first half results, although the company took a one-time profit hit after losing its Auckland Transport contract. Marketing company Ooh Media has ...

Sales boss Wade James has announced his return to Ooh Media, taking on the group sales director role left vacant by Chris Freel earlier in the year. James previously spent a decade at Ooh, having ...