Michelob ULTRA wins the Ad Meter Brand Spotlight: World Cup Edition over DICK's Sporting Goods/Adidas and Stella Artois ...

When Argentina lost the World Cup final, the beer brand pulled the trigger on a pre-built campaign 20 years in the making.

America Is Going to Really, Really Miss the World Cup ...

The final numbers aren’t in yet for the FIFA World Cup final, but Fox Sports President of Insights and Analytics Mike ...

The 2026 men’s football World Cup has provided great goals, shock results and plenty of entertainment. It has also been ...

Do FIFA World Cup players receive prize money for winning the Player of the Match award? Here's how Lionel Messi, Lamine ...

Spain defeated Argentina 1-0 after extra time on Sunday at MetLife Stadium to win their second World Cup title, ending ...

Focus is more on parents' ability to pay for travel matches than on young player development ...

After inheriting a turbulent soccer ecosystem, the Group CEO of Canadian Soccer Media & Entertainment is working to turn ...

Lionel Messi faces a chance to cement his legacy in the World Cup final. He previously retired from international football ...

The best World Cup campaign? Here's the final chance to weigh in on the Ad Meter Brand Spotlight: World Cup Edition. Help ...

The final matchup is a marketer’s dream, as evidenced by the robust lineup of brands featuring the two players in World ...