These days it can be hard to find the best tutorials to watch to achieve that look you’re going for. Although we love that so many creators have the opportunity to share their genius due to the ...

Over the years, YouTube has become the pad for the careers of many, from David Dobrik to Liza Koshy, but it has also helped flesh out the interests of others. Case in point: Riverdale star Lili ...

Perfectly precise winged eyeliner and true crime — hitting the sweet spot of the YouTube algorithm. For five years, Bailey Sarian’s YouTube channel catered to a small, but consistent audience within ...

Add Yahoo as a preferred source to see more of our stories on Google. Of course, the road from YouTuber to CEO wasn’t easy. In 2015 Phan famously left YouTube and two years later addressed her hiatus ...

Even on your busiest days, there is always time for a beauty tutorial. Whether you're going on a date, to a party, or just running errands, there are an infinite amount of ways, bold and subtle, you ...

While buying from Black-owned brands and giving your attention and donations (if you have the means to) to Black-led organizations is a great way to help enact change, you can do even more by also ...

Whether searching to obtain makeup mastery or simply perfecting the smoky eye, YouTube beauty vloggers supply the right amount of personality with useful and easy guidance. With how-to tutorials on ...

Beauty YouTubers revolutionised the way consumers learn about beauty products, but over a decade into many of their tenures, they're itching for a change. Some are experimenting with new platforms, ...

You're currently following this author! Click to unsubscribe from email alerts. A livestream hosted by Jeffree Star filled my iPhone screen during a late-night TikTok doomscroll in June. Wearing a ...

Few beauty influencers on Instagram and YouTube need little introduction. Michelle Phan is one of them. Considered to be one of the first pioneers of beauty vlogging, Phan joined YouTube in 2007 to ...

A livestream hosted by Jeffree Star filled my iPhone screen during a late-night TikTok doomscroll in June. Wearing a baby-blue Western blouse with fringe detailing and a wig of the same shade, Star ...