85 years ago today, television changed forever, and almost nobody watching noticed. It happened at Ebbets Field in Brooklyn, moments before the Dodgers took on the Philadelphia Phillies, when NBC's ...

Before DVRs and streaming services, commercials were almost impossible to avoid. You watched them between sitcoms, cartoons, game shows, and prime-time events, whether you wanted to or not. Then, ...

NASCAR fans may have noticed a key change to the broadcast today. The commercials have come by the many, but they have all been in side-by-side coverage. In turn, we get to see every single lap of the ...

BELLEVUE, Wash.—iSpot, a cross-platform TV ad measurement and attribution company, has announced the launch of iSpot SAGE, an agentic AI-powered platform that the company says revolutionizes how ...

Add Yahoo as a preferred source to see more of our stories on Google. Collage for Superbowl commercials. (Photo illustration: Jenny Chang-Rodriguez/Yahoo News; photos: Getty Images) The Seattle ...

TV and video measurement company iSpot is launching "SAGE" -- an agentic AI platform --to accelerate brands' workflows for the measurement company’s vast creative, audience, and outcome data for ...

Here’s one thing I hated about the commercials for the Super Bowl this year: Apparently, if I can trust the PR campaigns behind many of these ads, to get the full “experience” of their commercials, I ...

Sunday night’s Super Bowl clash between the Patriots and Seahawks resulted in a dominant Seattle championship. The Seahawks showed New England no mercy throughout the big game and head back home as ...

The most-liked ad of Super Bowl LX? As ranked by ad-tracking and analytics firm iSpot, the No. 1 spot was the NFL’s inspirational “Belief Is a Superpower,” a heartstring-tugging thank-you to coaches ...

Some people love watching the Super Bowl for the game. Others love it for the commercials. If you’re in the latter group, you’ll probably have noticed that the ad spots in between commercial breaks ...

For once, could a handful of commercials from Sunday actually stand a decent chance of getting remembered past Wednesday? Memory's a funny thing, but if you care about a solo by Lady Gaga, Mike Tyson ...