Brands always need to differentiate themselves. In analog times, that differentiation didn’t have to be dramatic. That’s because companies had limited visibility into individual customer behavior and ...
There are three common problems people face when working with AI: not understanding how AI made a decision (opacity), the human in the loop becoming over-reliant on AI and falling asleep at the wheel ...
Many executives already use gen AI as a thought-partner and c0-strategist. But are these tools reliable across markets? New ...
Since becoming McKinsey & Company’s global managing partner in 2021, Bob Sternfels has had to navigate a series of thorny challenges. He has taken steps to restore the consulting firm’s reputation ...
An in-progress Harvard Business Review case study suggests generative AI tools may increase workloads rather than reduce them, challenging one of the technology’s most widely promoted benefits. The ...
A guide to creating fastvertising—quick response ads that go viral. by Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Ryan Reynolds In February 2013, during Super Bowl XLVII, the stadium ...
Breakthrough solutions aren’t enough. New ideas can’t flourish without “bridgers”—leaders who excel at collaborating across boundaries. by Linda A. Hill, Emily Tedards and Jason Wild Innovation ...
Yana van der Meulen Rodgers is a board member of the Committee on the Status of Women in the Economics Association. Economist Larry Summers will resign from his tenured job as a professor at Harvard ...
Over the past few years in the U.S., more than a hundred federal lawsuits have been filed challenging diversity, equity, and inclusion (DEI) programs in companies, firms, universities, and the public ...
The venerable business case study method got its start in 1921 at the Harvard Business School. The method became standard at the school throughout the 1920s, and since then, Harvard has a ...
Generative AI is starting to change shopping. Instead of scrolling on websites or strolling through stores, people are beginning to prompt AI agents to find, compare, and even purchase products. Ask ...
Growth is every company’s goal—but not all achieve or sustain it. To understand what separates high-growth companies from those that stagnate, we undertook a global survey of more than 500 senior ...
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