We're still weeks away from Super Bowl LX, but a few of the highly anticipated commercials have already been unveiled.

The Food Network star told PEOPLE about the dramatic transformation fans will see in his upcoming Super Bowl commercial for ...

The celebrity chef posted a video last week wearing a basic shirt, and with his frosted tips swapped with a normal head of hair. But it's all part of a big game ad for Bosch.

Fieri explained his new look is for an upcoming Super Bowl commercial for Bosch, in which he has become "just a guy." ...

The Food Network star's photo wasn't AI after all.