Let’s be honest. Trucks long ago transitioned from necessary, need-centered vehicles into outright lifestyle symbols, at least for most owners living in the U.S. There’s just simply no way Ford could ...

Despite early demand and generous tax incentives, the Lightning never reached profitability, with Ford unable to sell the truck at a price that covered its expenses. The losses forced a strategic ...

Ford's CEO says American customers "have spoken" after the automaker released a slate of large EVs to lackluster sales. Ford reported $4.8 billion in annual losses for its EV division. It expects to ...

Ford's fourth-quarter earnings fell short of Wall Street's estimates, but the stock was up slightly on the news. Ford's explanation of the earnings miss didn't seem to bother investors. On an adjusted ...

Ford unveiled the F-150 Lobo last summer. It sits low and looks mean, as if it hides an ace up its sleeve. Ford calls it "a street truck." Is it really something, or is it all show and no go? The ...

Ford Motor reported its first quarterly miss since 2024 and its largest quarterly earnings miss in four years. The earnings miss was largely due to unexpected tariff costs of roughly $900 million ...

Ford really transformed the American pickup truck industry when it launched its F-Series line of trucks way back in the late 1940s. It first arrived very much in the same way that pickup trucks had ...

Olivia Harvey is a freelance writer and award-winning scriptwriter from outside Boston, Massachusetts. She’s a big fan of scented candles, getting dressed up, and the 2005 film adaptation of Pride and ...

Federal regulators are expanding an investigation into 1.27 million Ford F-150 pickup trucks after reports of safety issues related to the vehicles' transmissions. The National Highway Traffic Safety ...