OneOff, the new AI-powered fashion app, uses AI and celebrity style to make fashion discovery social, personalized, and ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Everyone has a drawer of mismatched singles, lonely socks whose partners vanished in the mysterious Bermuda Triangle of ...

AI is tearing up the search playbook. In the first of a three-part series on the changes underway, Aengus Boyle at ...

Earlier this year, the consumer watchdog fined three retailers, Michael Hill, MyHouse and Hairhouse Online, almost A$20,000 ...

The field of consumer psychology is the study of why people buy things. It looks at the thoughts, feelings, and motivations ...

PayPal is the latest partner for adtech provider Rokt, signaling that post-purchase advertising has arrived as a mainstream ...

New research from Cashew reveals how “dupe” buying is reshaping consumer behavior – and why brands in Canada and the U.S. must compete on proof, not prestige. CALGARY, AB, Oct. /CNW/ ...

We know that people don't always do what they had intended to do. Yet, self-reported intentions continue to be used widely in academic and commercial research because they represent easy-to-collect ...

Sinch reports on 2025 Black Friday trends, highlighting the demand for early promotions, omnichannel communication, swift ...

India's festive season boosts economic activity, driven by investor psychology and behavioral biases like optimism, herd ...

Online fashion, home décor, and beauty lead festive purchases as shoppers start deal-hunting weeks before Diwali, Criteo’s ...