The new Smart Play sets come with motion sensors, lights and sound. But does the legendary building system actually need this ...

Play-Doh is jumping on the so-called “kidult” trend by launching its first-ever collection for grownups: a line of floral ...

It is no secret that kids love playing with building blocks, and royal children are no exception to this classic hobby.

LEGO is blending music and bricks as it unveils its new Olivia Rodrigo-themed collection, including a buildable Olivia ...

The LEGO Group is going all out to connect with new customers, and this year's soccer collaborations show how fan-driven ...

BRAC Executive Director Asif Saleh said development programmes should be locally driven and responsive to community needs.

Lego Pokémon will be joining this year’s Lego Festival as the headliner for the Play Zone levelling up the game for this year ...

Bricks & Minifigs gives retired LEGO sets a second life while creating a welcoming space for collectors and families alike.

‘The goal of the LEGO World Cup Trophy is to unite people through the love of football and play,’ said LEGO senior designer ...

Paul Alebrande, a third-year at the Eshelman School of Pharmacy, is working to get Lego MRI kits into the N.C. Children’s Hospital. This would aid in a broader Lego initiative aiming to place MRI ...

How to balance innovation risk with consumer trust and brand authenticity.

Max Verstappen has voiced strong disapproval over Formula One’s decision to have drivers participate in a parade lap using ...