The new Smart Play sets come with motion sensors, lights and sound. But does the legendary building system actually need this ...

Play-Doh is jumping on the so-called “kidult” trend by launching its first-ever collection for grownups: a line of floral ...

LEGO is blending music and bricks as it unveils its new Olivia Rodrigo-themed collection, including a buildable Olivia ...

Lego Pokémon will be joining this year’s Lego Festival as the headliner for the Play Zone levelling up the game for this year ...

Bricks & Minifigs gives retired LEGO sets a second life while creating a welcoming space for collectors and families alike.

How to balance innovation risk with consumer trust and brand authenticity.

With England set to face Argentina in the World Cup 2026 quarter-final this week, many football fans will be gearing up for ...

The LEGO Group has opened many retail stores in China. [Photo provided to chinadaily.com.cn] BEIJING -- Global toy giant the ...

A new take on block building, Lego Smart Play brings lights, sounds, and motion sensors in a way that doesn't lose any ...

By the time I followed my Norwegian husband to Oslo, I had internalised the logic of the meritocratic system that had raised and rewarded me. That’s why watching my son being told he could play with ...

Discover free family events at Bastrop Public Library. Join Lego-Rama, Bubble Story Time, the Summer Reading Challenge, and ...

An AI-driven app is turning toys into animated videos. Erin Keller learns how the ‘kidults’ are getting hooked on NaukNauk ...