Drugmaker Novartis’ Super Bowl ad explained that prostate cancer screening starts with a simple blood test, aiming to dispel fear of an exam for a treatable cancer.

The cost of Super Bowl commercials continues to rise. Here's a look at how much a 30-second ad is this year.

Super Bowl ad puts male reproduction gland in the spotlight. But is that specific prostate test the best method based on experts' recommendation?

A look back at past winners conjures up images of catchphrases long since past, or superstars unwittingly brand-building while telling a 30-second story. Budweiser, last year's winner, turned back to ...

Since 1989, USA TODAY Ad Meter has awarded the best commercial from the big game – and we need your help. The cost for a Super Bowl ad topped $10 million for the first time in 2026 with the New ...

The Super Bowl is the biggest day of the year for professional sports (at least when it comes to viewership). It's also the biggest day of any given year for advertising. Companies spend millions upon ...

In "American Icons," Budweiser celebrated its 150th anniversary while strongly tying itself to the USA’s 250th.

USA TODAY Ad Meter is back once again for the 38th edition of the Super Bowl commercial ratings, and this year, we've got a cool surprise for you: For The Win readers have the chance to share their ...

Bad Bunny's halftime show at Super Bowl LX averaged slightly more with 128.2 million viewers, which is also down from last year. The most memorable — and most painful —commercials from the Super Bowl ...

Vodka brand Svedka is touting its Super Bowl commercial as the first known ad created “primarily” through artificial intelligence. The Super Bowl spot is the first for a vodka brand in over 30 years ...

Jeep is debuting a quirky ad that features a Big Mouth Billy Bass being obliged on his request to "take me to the river," before meeting a gruesome fate. The company is not airing the commercial ...