Sydney Sweeney's recent partnership with American Eagle Outfitters has generated substantial online criticism. The ad ...

Sweeney’s “good jeans” ad was intended to celebrate the clothing company’s flattering cuts. Now critics have accused her, and American Eagle, of flirting with eugenic imagery.

It was the vocal fry heard and mocked ’round the internet: “Genes are passed down from parents to offspring, often ...

Other ads feature Sweeney replacing the word genes with jeans out on the street or daring the viewer to “ try these jeans .” The idea is basically that Sweeney — a conventionally good-looking person — ...

‘Sydney Sweeney Has Great Jeans,' declared American Eagle last Tuesday (July 22) in a series of wordplay-laden social ads and a Times Square billboard promoting its fall collection, fronted by the ...

NPR speaks with brand marketing consultant Allen Adamson about an American Eagle ad campaign featuring actress Sydney Sweeney with the tagline "good jeans." Critics say the ad references eugenics.

NPR's A Martinez speaks with brand marketing consultant Allen Adamson about an American Eagle ad campaign with the tagline "good jeans." Critics say the ad references eugenics.