AMC fans have sparked a debate online over a new feature the movie theater company launched on its app. Avid movie fans love AMC Theaters, not only for its commercials with Nicole Kidman, but also ...

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The ad made its debut in 2021 and quickly became a cultural phenomenon. Photo: AMC Fans were just settling into their seats to watch Nicole Kidman’s new film “Babygirl” when a scandal erupted.

Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect.