Cola’s top marketers were grappling with a fundamental question: can the effectiveness of a TikTok video really be judged against the same standard as a TV ad ...
To remove friction from processes so we can do things more quickly, easily, efficiently, or at a larger scale. Now, with the ...
AI can surface patterns. It cannot tell us why they matter. That still requires human judgment – taste, instinct, cultural ...
Paradise head of experience Gen Lilley-Walsh, juror for The Drum Awards Festival Experiential category, explains why ...
Hew Loyd, CMO of Whisker, the Michigan-based consumer technology company behind the Litter-Robot, has a perhaps unexpected view about what most brands are actually competing against – and it is not ...
Liodice is relaxed and speaks plainly, but with a precision that reflects his background in finance. Rather than coming up ...
The Drum Awards for Marketing EMEA jury at the judging in London. Nominations have been revealed for The Drum Awards for ...
Awards season is officially here – though you might not have noticed it yet. It all kicked off this week as almost 100 judges ...
The Feel This: Print Without Limits competition invites brands and agencies to rethink the role of physical creativity in the ...
So when the most interesting piece of advertising work of the day isn’t really an ad so much as a constellation of licensing ...
LA 2028 and Euro 2028. Billions in sponsorship will drive huge visibility – but in today’s fan-led era, visibility no longer ...
20hOpinion
If AI always says yes, who says no?
With a seemingly endless capability for spewing out ideas and content, AI can be as much of a hindrance as a help. Patrick ...
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