Adobe’s $1.9B acquisition of Semrush proves that SEO isn’t dead. Reshaping search, AI visibility, GEO, and what smart ...

Discover UI best practices for smart dark mode design. Improve UX, colour contrast, user preferences, and accessibility.

Learn why HTTPS still impacts Google rankings and how secure websites boost trust, conversions, and overall SEO performance ...

Ironically, chasing perfection and AI visibility scores is often what dulls content most. AI outputs are polished by default: ...

Discover how AI is transforming traditional marketing signals and reshaping digital strategies. Learn what key changes every ...

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When trying to reach your audience, a key component to forming lasting bonds, whether they are B2B or B2C in nature is the connection and engagement. How you connect and engage your audience is ...

The holiday shopping season is right around the corner. For many businesses, Black Friday and Cyber Monday combined provide enough revenue to ensure their finances are “in the black” for the rest of ...

Our first full week of November and lots of excitement in the internet marketing world to discuss in this weeks blog. You will notice a clear theme in this weeks post and that is the rise of the Smart ...

Are you looking for ways to take your e-commerce offerings to the next level? Discover how to unlock the secrets to success ...

Discover how to measure your brand’s “vibe” with KPIs that capture emotional impact and engagement. Read our blog to learn ...

Mushegh Hakobjanyan is the founder and CEO of Andava Digital, with 10+ years of experience in digital marketing and a focus on SEO and organic channels that drive traffic. Graduate with a degree in ...