Next year's Men's Rugby World Cup in Australia will be a once-in-a-generation event. Rugby World Cup Experiences, the ...

UK Sport's deputy director and head of major events and external affairs Esther Britten updates on Olympic bid, explains ...

New lounge combines football, fine dining and bespoke service, opening new opportunities for premium matchday experiences and ...

Brandon Riegg and Adam Kelly explain the deal’s significance and what it means for both sports streaming and women’s soccer.

CEO Henning Strauss hopes Uefa sponsorship lifts brand's profile, sales and premium positioning in host market.

SportsPro breaks down why Netflix swooped for World Cup rights in Spain and whether it could be a precursor to an expanded ...

The Norwegian club is building a unified data infrastructure while using EDGE Case Ventures to turn technology partnerships ...

The most valuable distribution in sport is no longer only the rights deal. It is the direct relationship an athlete holds ...

Stuart Fenton believes a people-centred approach to AI can sort the decisive solutions from the hype, and help send Reading ...

US agency Relevent to sell sponsorship and media rights to Euros and other Uefa competitions from 2028 to 2036.

From new hosting models and the evolution of the Olympic programme to decentralised events, the participation boom and AI ...

Chief executive Shay Segev says DAZN has a foot in the door for deeper partnerships with the major leagues, including ...