The KitKat owner is particularly investing incremental spend behind what it terms ‘growth platforms’, while taking care not ...
Focusing on your existing customers may seem prudent in tough times, but beware the illusory truth that your best buyers ...
As Worldwide Cancer Research’s top marketer Laura Brady steps into the CEO job, she explains what lessons from marketing will ...
In an era of uncertainty, B2B marketers are seeing the value of “injecting brand” into every stage of the funnel to make it ...
All measures of consumer confidence rose in July, driving the biggest uptick in the measure seen since November 2023.
The UK advertising market grew by 10.4% in 2024, exceeding the £40bn mark for the first time to reach a total of £42.6bn, according to new data from the Advertising Association (AA) and Warc. Growth ...
The KitKat owner is particularly investing incremental spend behind what it terms ‘growth platforms’, while taking care not to neglect its core divisions.
The KitKat owner is particularly investing incremental spend behind what it terms ‘growth platforms’, while taking care not to neglect its core divisions.
All the latest news, analysis and opinion on food and drink marketing.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
In her new series, When Theory Meets Tuesday, former Aldi marketing director Kyrsten Halley explores the gap between what the ...
The winners won’t be the brands with the best AI tools, but those that use data and technology in service of a distinctive ...
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