Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

In her new series, When Theory Meets Tuesday, former Aldi marketing director Kyrsten Halley explores the gap between what the ...

With its ‘Fair Cancer Care’ platform, the charity is moving beyond recognition to build deeper understanding of its services, ...

Marketers are three times as likely to prioritise efficiency over effectiveness in their AI strategy, new research from ISBA ...

Kyrsten Halley has spent more than 20 years leading marketing across some of the UK’s best-known FMCG and retail brands, most recently as marketing director at Aldi. She is chair of Great ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

Marketers are an impatient lot. We adore the pornography of change. Look at how much we drop our disciplinary pants at even the faintest new trend or technology. We question the basic foundations of ...

The winners won’t be the brands with the best AI tools, but those that use data and technology in service of a distinctive ...

From the latest Bellwether showing budgets are up for the second quarter in a row to Center Parcs’ premiumisation plan, it’s ...

James Peckham was a smart guy. He joined AC Nielsen in his early 20s and spent the next 43 years working for the company. He was one of Nielsen’s most important and senior marketing thinkers, working ...

Bringing influencers into campaign ideation from the get-go is helping Cloud Nine punch above its weight in the competitive ...