The beverage giant enlisted NBA legend Scottie Pippen to confront misconceptions about the recently relaunched soda brand.

In-games ads have a higher brand recall rate among Hispanic consumers than Instagram ads, per Latino Portal research.

The cookie bakery chain saw over 16,000 app downloads, 213% more than its original target, as a result of its first connected TV campaign.

The practice, wherein agencies both buy and resell media to clients, is proliferating despite many marketers lacking concrete ...

Dentsu announced a partnership with Index Exchange, an independent supply-side platform (SSP), and Chalice AI to bolster the agency’s NextGen initiative, a company-wide transformation meant to evolve ...

North America CMO Shakir Moin explains how the soda giant is fostering hyper-personalized consumer engagement around a global ...

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

The five-year partnership comes as the CPG giant recently paused plans to split its condiment and grocery businesses.

There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast-food chain’s customers at the ...

The paint brand’s long-running “See The Love” platform continues with a family-focused ad from agency of record Fig.

The campaign, which shows a robot employee short circuiting over a sip of Zevia, follows the brand skewering Coke’s ...

While del Toro has collaborated with the Bacardi-owned tequila maker before, “The Perfect Pour” campaign marks the first time he has directed a TV ad.