Then, I discovered award school, and realised you can actually get paid to write poems. Even better, there’s a whole motley crew of humans eager to comment on your turquoise kilt, and likely suggest a ...

H&M’s global CMO on fixing fashion’s retail problem. In a wide-ranging interview with Campaign Asia, global CMO John Ehrnst ...

But buried beneath the vendor / agency drama is a structural truth every CMO needs to understand: we've entered an era where you must differentiate between Fee Collectors and Tax Collectors. The ...

It] gives you that freedom to let go of things, because you’re not part of some structure that you’re expected to behave in.” When news of IPG’s plans to sell RGA was leaked, it wasn’t just clients ...

The WPP-owned agency has been the technology brand’s creative AOR since 1994. Campaign has learned that WPP’s Ogilvy is no longer IBM’s creative agency of record after 32 years of partnership.

When Anthropic denied the US Department of Defence (DoD) complete access to its technologies, another player, OpenAI, ...

Campaign compiles a new 'Move and win roundup' as each week progresses. This edition will cover March 16 through March 20, ...

In partnership with DoubleVerify, the 2026 Power List will spotlight leaders driving innovation, shaping consumer behaviour, ...

The study evaluated 12,000 articles published between January and December 2025.​ Despite Anthropic's deliberate safety-first positioning and CEO Dario Amodei's framing of its L ...

Dentsu has been appointed global agency of record for Tapestry Inc., parent of Coach, Kate Spade, outside the United States, ...

Qatar Airways has launched a statutory creative review after five years with McCann UK. Pitching for the next five years, the winner will take on the global account, creating a brand platform with a ...

The throwback glows with the charm of a bygone era to promote a shift to integrated mobile banking.