Conducted in September by GWI, Meta’s study claims that 80% of festive sale shoppers typically discover deals and new ...

Amazon says it will continue to invest in originals, which will help provide advertisers the opportunity to deepen their ...

Tiwary will succeed Suresh Narayanan. Currently, Tiwary is a Director at Amazon Digital Services and More Consumer Brand. He ...

With Vijay Sethupathi as the new host, this season introduces a unique men vs women battle, promising intense competition and ...

Ogilvy's mandate will encompass a comprehensive digital strategy, including social media management, content creation and ...

Arvind Iyer, Head of Marketing Piramal Finance, explains his marketing strategy being rooted in understanding customer ...

The campaign including a TVC went live across television and digital channels as the festivities kicked off on Thursday, the ...

Insiders say brands are calling for pitches during the busiest time of the year to keep their agencies on their toes, improve ...

New Delhi: Successive Technologies has named Gopa Kumar Menon as its Chief Growth Officer for the Asia-Pacific region. It is ...

New Delhi: According to the MiQ Festive survey of 2,200 shoppers, video advertising will dominate brand channel mixes this ...

This decision comes in the wake of a significant sponsorship deal by Swiggy, marking an intriguing chapter in corporate ...

The fresh capital will be deployed into expanding Frammer's offerings into sports and entertainment and investing in data ...