Pundits have treated two of Netflix’s most talked-about moves this year, ‘Skyscraper Live’ and its bid for Warner Bros., as separate stories. Alex Honnold’s feat is framed as content, the Warner Bros.

Everyone wants viral AI content. Most brands are doing it wrong. On this episode of AI: Machine-Made Marketing, Jeff MacDonald, Director of Innovation and Technology at Movers+Shakers, joins us to ...

Advertising has yet to determine how brand mascots can successfully retire, if they should retire at all. On February 19, the Instagram account for Mr. Clean shared a Notes app post “written” by its ...

When Pam Kaufman was named Chief Entertainment Officer at Gap, the reaction was predictable. Headlines framed it as radical. Wall Street called it bold. LinkedIn declared it the future. But none of ...

At the IAB Annual Leadership Meeting 2026, one thing was clear: the industry is no longer debating whether AI will transform advertising. The real question is whether we can build the standards, ...

Chances are good you’ve grown up alongside the Snuggle Bear, the cuddly, comforting face of Snuggle fabric softeners. As a brand, Snuggle has been around since 1983 and its bear was created as a brand ...

Publishers have worried for years about reducing their dependence on platform traffic. Now they have no choice. AI-powered search experiences are answering queries without sending users to publisher ...

Is it possible to build your dream man? The answer is yes, according to Pringles Big Game ad (and their mascot Mr. P, who gives pop star Sabrina Carpenter the nudge she needs to DIY her own salty ...

For years, click-through rate (CTR) sat at the center of every paid social dashboard. If people were clicking, the campaign was working. But social behavior has fundamentally shifted, and CTR no ...

Welcome back to Modern Marketing and Measurement. Today I’m joined by Sean Corcoran, President of MissionOne Media, a new arm of BarkleyOKRP. We talk about what happens when creative, media, and ...

It’s here! The Advertising Week Europe agenda is officially live. From the Innovation Stage to the Spotlight Stage, we have curated a programme showcasing the industry’s greatest minds. Whether you ...

Marketing has long been more art than science. Conventional wisdom was that thoughtful, engaging creative mixed with the right media plan would lead to revenue growth for the brand. Today, artificial ...