AdCellerant, a leading digital advertising technology company, today announced the launch of AI Media Planner, a new tool within its Ui.Marketing platform designed to simplify one of the most ...

That seems to be what industry economist and former big agency insider Brian Wieser is suggesting in a new report being released this morning. The report, "The Future of Planning Is The Platform," was ...

The robots are coming for media planners, or so claimed a recent "Planning & Buying Insider" column. As CEO of an independent media agency, I can assure you the obituary for human-led media planning ...

Today’s media planning is more dynamic and data-driven than ever, offering marketers a complex landscape of opportunities and challenges. From determining how budget impacts channel performance to ...