Barbie is the superhero the beleaguered toy industry needs right now. The blockbuster hit featuring Margot Robbie as Mattel’s iconic doll has also been a smashing success for rival toymakers that sell ...
The hottest picks from 2025 Spring & Summer Gift Guide keep kids active, bring movie magic to toy boxes, and make every dollar count. The Toy Insider launched its 2025 Spring & Summer Gift Guide, ...
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