The biggest competitor in B2B tech sales isn’t another vendor, it’s buyer confusion that stalls decisions and kills momentum.

It’s marketing leadership’s role to effectively position the company to this target market, with the right messaging, offers ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now The rate that B2B technology sales teams ...

NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and marketing services today announced a new strategic content sharing ...

IRVINE, Calif.--(BUSINESS WIRE)--GAN Limited (the “Company” or “GAN”) (NASDAQ: GAN), a leading North American B2B technology provider of enterprise technology solutions for enabling real money ...

Shashi Kiran is the Chief Marketing Officer (CMO) at Check Point Software, with prior executive roles at companies like Cisco and Broadcom. I recently participated in a CMO-CISO panel that explored ...

TechTarget, Inc., a provider of B2B technology purchase intent data and marketing services, partnered with B2B software review website G2 to combine TechTarget’s independent editorial and G2’s ...

Third-party technology partners accelerate integration, digitization and dexterity in B2B commerce Your email has been sent The last few years have highlighted the divide between early adopters and ...

CHICAGO, Aug. 05, 2025 (GLOBE NEWSWIRE) -- CHICAGO — August 5, 2025 — Sales within the U.S. B2B technology reseller market grew 4% in the first half of 2025 compared to the first half of 2024, ...

Current technology is no longer as effective as it needs to be. Time to start adopting modern methods—including blockchain. IN 2021, business-to-business payments-market revenue was valued at $903 ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. The new B2B Effectiveness ...