Saudi Arabia has consolidated its branding push with Atlético Madrid by paying for naming rights to the Spanish club’s stadium for the next nine years.

Saudi Arabia has consolidated its branding push with Atlético Madrid by paying for naming rights to the Spanish club's stadium for the next nine years.

Atletico Madrid, the Spanish soccer giants, have announced the major expansion of their partnership with nascent Saudi Arabian flag carrier Riyadh Air, which sees the airline become the new title sponsor of the club’s Metropolitano stadium.

Atletico Madrid have sold the naming rights for the Metropolitano to Saudi Arabian airline Riyadh Air. Riyadh Air have been the shirt sponsor for Atletico for over a year but have now increased their investment with the club’s home ground re-named the Riyadh Air Metropolitano until 2033.

Nine-year agreement sees Atletico Madrid and the Saudi Arabian airline expand upon their existing sponsorship deal.

The deal with the Saudi airline will run until 2033, the club said in a statement on. Riyadh Air had already partnered with the Spanish

Riyadh Air has announced a sponsorship deal to rename Atletico Madrid’s stadium. Saudi Arabia’s new national airline announced that it has signed a nine-year strategic agreement (valid until 2033) with Atlético de Madrid club that entails renaming the stadium of the Spanish club “Riyadh Air Metropolitano”.

Madrid, Spain: Atlético de Madrid and Riyadh Air have reached a nine-year agreement for the naming of the iconic stadium.

Saudi Arabia has continued its branding push with Atlético Madrid by paying for naming rights to the Spanish club’s stadium for the next nine years.

When Atlético Madrid unveiled their shiny new stadium in Madrid in 2017, it was only natural that the naming rights would go with it. No longer can stadiums be named for sentimental reasons when