The Content Authenticity web app can be used to widely apply attribution data to content that contains the creator’s name, website, social media pages, and more. It also provides an easier way for creatives to opt their work out of AI training en mass compared to laboriously submitting individual protections for their content to each AI provider.

Adobe has announced a new tool to help creators watermark their artwork and opt out of having it used to train generative AI models.

Adobe announced that it will launch a web app for its Content Authenticity program in 2025, allowing creators to certify the authenticity of their works.