Here are a 5 marketing metrics and techniques every Youtuber and Youtube marketer needs to know. In-depth guide for what to track this year. Video content has quickly evolved into the single most ...

Use this useful YouTube Engagement Rate Calculator to work out the engagement rate for your videos, or your whole YouTube Channel. You can also derive the total impressions and engagements you would ...

YouTube is reportedly testing two new internal metrics for determining which videos should be considered successful. Previously, YouTube relied solely on engagement for measuring the success of a ...

While Google Analytics had many marketers scurrying to meet the transition deadline to GA4 this year, marketers should also consider this pivotal moment in digital marketing to adjust their analytics ...

YouTube metrics are vital for creators, and Shorts have historically been a shrouded part of YouTube analytics. Today, YouTube announced that it would be adjusting how YouTube Shorts are counted, ...

Engagement metrics strongly impact YouTube rankings. High-quality, 8-9 minute videos perform best. Channel authority boosts search visibility. YouTube SEO study finds common factors shared by ...