"Yellow Pages" is a common term used to describe a business telephone directory. Local phone book publications typically have a business directory in the back, categorized by product type. Along with ...

Dear Action Line: Our church got calls from a yellow pages outfit on the "oral contract" we had with them. This was the first we heard of this company or its ads. We are a small church and hung up.

Dale Green had a simple request: He didn’t want his business listed in the yellow pages. Other shops and entrepreneurs gripe about being left out of the phone book’s business listings or having their ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 14 hours 56 min ago By Ad Age and Creativity Staff - 15 hours 44 min ago By Ad Age Staff - 15 hours 50 min ago By Lindsay ...

The Yellow Pages has revived its most famous character for the digital age, with DJ Day V Lately taking the place of fly-fishing author J R Hartley. Nearly 30 years on since the original ad in which ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. The Reimagining Advertising campaign, created in partnership with GumGum, is asking a ...

According the Small Business Administration, the average rate of business dissolutions over a six-year period is 62 percent. Less than 20 percent of businesses advertising in the Akron Yellow Pages ...

IT'S GOT TO STOP. This longstanding tradition of plumbing contractors overspending in the Yellow Pages for rotten results has gone on too long. And — silly me — I have every reason to tell you to get ...

Are you a print subscriber? Activate your account. By Jessica Wohl - 8 hours 35 min ago By Ad Age and Creativity Staff - 8 hours 56 min ago By E.J. Schultz - 10 hours 25 min ago By Ilyse Liffreing - ...

A for-profit attorney referral service whose Yellow Pages advertisement has incited bar leaders' wrath is the apparent subject of an advisory opinion of the Connecticut Bar Association's Committee on ...

NEW YORK — Google Inc. needed just five years to build a business with more than $6 billion in annual revenue. It did it through a new advertising model in which merchants bid for ad placement and pay ...