As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the industry today. It's a strategy made more difficult by the fact ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

Programmatic and other digital ads rely on emotional depth to resonate with audiences, drive engagement and increase ...

When most of us think of online advertising, we think of Google Ads. Or, if we’re talking retail and shopping, we might think of Amazon, Walmart or Target ad buys. And, if you’re a B2B, you might ...

The advertising stack is bloated because there are too many hands reaching for a piece of the pie. But as we add systemic measurement into the mix, the economics of programmatic begin to collapse.

When most people think of out-of-home, they picture a traditional static billboard on the side of the freeway. But over the ...

These days, you can't turn on a computer or open up your phone without seeing something political. Whether it's an ad run by a campaign or a commentator talking about a campaign, politicking is ...

The fourth edition of the much-awaited e4m Real-Time Programmatic Advertising Conference will be held on Thursday, September ...

As we move forward in the information age, digital advertising continues to surge in value with digital ad spending expected to exceed $571 billion in 2022 alone. But this significant increase in ad ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...