Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Demonstrating marketing value in B2B has never been easy. Yet the past few years have placed a microscope on our B2B marketing activities and we have been under increasing pressure to ‘prove’ our ...

The most talked-about marketing examples often come from iconic B2C brands—Sephora, Starbucks, Airbnb, Netflix. But when I present these to small and midsized B2B companies, they often feel ...

B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

As a result, 2026 will see more brands revamping their efforts to invest in their employees. AI consultancies will become ...

A lot of B2B marketing these days feels like it's coming off an assembly line: launch a campaign, push out necessary emails, track clicks, and hope something useful shakes loose. But your buyers are ...

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. However, its reach is far broader than that. According to Meltwater, TikTok ads have the ...

As AI floods the content landscape, differentiation now hinges on story, structure, and human judgment—according to 10 B2B ...

Three female B2B marketing leaders discuss the lessons they have learnt about effective leadership on their way to the ...