Employee advocacy is when companies turn their employees into marketers for their company. In other words, employee advocacy is deputizing your employees to share content, the culture, the mission, or ...

Flying in the face of conventional wisdom, looking inward is often needed to help professionals become more effective when looking outward. Becoming a successful collaborator requires a variety of ...

Ready for your next corporate meeting. Shareholder advocacy or activism is the process by which individual shareholders, or groups of shareholders, attempt to influence the decisions made by a company ...

Advocating for human rights is tough. Frontline activists put years of dedication and commitment to the deeply held belief that all people deserve a life of dignity. Yet for large human rights and ...

The acquisition flywheel. Customer advocacy drives an organic growth engine that converts customers and creates new advocates. Authenticity and trust. People are generally skeptics, and this ...

Are we preparing the next generation of public health practitioners to not only investigate what harms health but also to advocate affirmatively for what is needed to advance health, particularly for ...

The final stage of the B2B marketing funnel has quietly become its most powerful engine. Advocacy, once treated as a retention metric, is now the driver of discovery, trust, and growth. Buying groups ...

When people hear the word “advocacy” they often think of lobbying on Capitol Hill or writing to senators. These actions certainly play a part in advocacy efforts, but the construct entails much more, ...