Consumer behavior is tough to judge. How will consumer react? What kind of products should we make? Well it starts with ...

Rising consumer prices, higher digital engagement and increase demand for sustainable products are causes shifts in consumer ...

Ellen Van Loo, an expert in the field of consumer food behavior, has joined Purdue University’s Department of Agricultural ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

SMU Office of Research – Content streaming services such as Netflix and Apple TV often make suggestions of shows to watch. This feature is understood by the general public to work on the logic of “you ...

As businesses get better at understanding their target audiences, the channels they use and their performance metrics—largely thanks to software advancements—one group remains a bit of a mystery: ...

U.S. economists may be barely holding on by their fingernails over the current state of the American economy, but strangely, ...