In 2009, Swedish furniture retailer IKEA changed its typographic logo from Futura to Verdana. “I thought that something had gone terribly wrong, but when I Twittered about it, people at their ad ...

From metal band logos, watermelon emojis and comic book grawlixes to coded messages designed to evade online censorship, ...

As design journalists, we like to think we understand the power of fonts. Typography is an essential pillar of design, one with the power to elicit strong subconscious responses from the reader. But ...

Choosing the wrong typeface for your rebrand creates trademark delays and scaling failures. Learn how the best fonts for ...

Logos are notoriously difficult (and costly) to design, yet they’re mission critical for any business. Instead of using graphics, try a typographic approach instead. Typographic logos, like the ones ...

Share on Facebook (Opens in new window) Share on X (Opens in new window) Copy this page's address to your clipboard Looking for ways to add visual punch to a letterform, logotype, headline, word ...

Kodak has rebranded for the first time in 10 years, ditching its typographic logo for a red and yellow version of the marque it used during the 1970s and 80s. The logo is part of a wider identity ...

Discover how a strategic accounting firm logo design builds brand equity, justifies premium fees, and communicates authority ...