Scion has a new purpose in life. As of now, Scion is a mobility brand of Toyota’s—but not the lame kind of mobility. Like ...

Toyota’s Scion brand returns with a wild hybrid concept, hinting at a nontraditional future filled with experimental mobility ...

The Japanese automaker plans to use its resurrected sub-brand for much more than Tacoma-powered hybrid off-road buggies.

After unveiling a Scion off-roader concept at SEMA, Toyota has clarified its future plans for the brand—and they don't ...

Starting with a side-by-side first shown in November, the revived Scion brand will become a 'mobility' company, but don't ...

Toyota is expanding its empire by broadening its brand portfolio. This fall, the automaker transformed its luxurious Century ...

They probably won't call it a Scion, but Toyota went way too far with this UTV concept not to build it, right?

It was already pretty clear last November this was coming, when Toyota showed the Scion 01 concept at the 2025 SEMA show. Scion becomes a test bed for Toyota During a recent media event, Don Federico, ...

Adding automotive-grade everything makes this UTV heavy, though. The report says the target is in the low 3,000-pound range.

Toyota usually does everything possible to avoid prying eyes seeing what happens at its proving grounds, but occasionally it ...

This August Toyota is killing Scion, its 13-year-old attempt at luring young people to then-staid Toyota. It sold more than a million cars in its life with offbeat models, youth-aimed marketing and a ...

DETROIT - Toyota is killing its Scion brand after years of slumping sales. Beginning in August, 2017 model-year Scion vehicles will be rebadged as Toyotas. The FR-S sports car, iA sedan and iM 5-door ...