Over 15 years at the top of Apple, Cook has personally been paid $880 million, including base salary, stock awards and cash ...

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Tim Cook called it a hundred-year flood in memory pricing, and now Apple is betting a $2,400 foldable iPhone can keep margins ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. This voice experience is generated by AI. Learn more. This ...

The Apple chief executive steps down after 15 years, during which its shares have risen more than 2000 per cent and returned ...

Apple CEO Tim Cook was joined by Trump administration officials including Secretary of Commerce Howard Lutnick to open a new manufacturing facility in Houston. The facility is also where Apple will ...

Tim Cook was Apple's seventh CEO, he was the longest-serving, and he was only the third who wasn't fired. Then it's true that like every Apple CEO before him, he was white, male, and a similar age, ...

To understand how Tim Cook has transformed Apple — and why the launch of Siri AI was designed to entice Main Street more than Wall Street (or techies, for that matter) — compare Monday's WWDC 2026 ...

Tim Cook, during Apple's earnings call on Thursday, said the company planned to apply for a tariff refund and will reinvest the funds in the US.

The future of Apple looks a lot like its past judging by how the company’s outgoing CEO Tim Cook and his successor John Ternus showed up at the Ted Lasso Season 4 premiere wearing virtually identical ...