TVB held a star-packed presentation to showcase its 2013 programme and advertising offerings to more than 1000 guests on 8 November at TVB City. Attendees included key advertisers such as Samsung, ...
Television Broadcasts (TVB) generated 23.5 million yuan (US$3.37 million) in sales in the first six hours of its first live-streaming show on Taobao Live, Alibaba Group Holding’s live-streaming ...
TVB, the trade group representing local stations, offered up all kinds of data Thursday that at its core was an effort to forestall commercial ratings ever being used as currency in local markets.
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